Clutch

Called "one of the coolest places in London" by both GQ and Elle, Clutch is one of the most popular chicken-themed restaurants in London, with regular celebrity patrons. Merlon UK was brought in to help ensure the venue itself was as chic and high-end as possible, whilst also fitting in with it East London location and vibe. Our work included the eye-catching yellow splash of colour on the front side of the building, and then having the zebra pattern (inspired by Clutch's branding) across the sides of the building and the interior flooring.